Custom Marketplace Development Services

Challenges of Creating a Customer Review Platform

Our client, being a young marketplace company with talented and ambitious employees, wanted to build a review website which could become a single place of truth for customers seeking for any possible products, services or brands. This should be a robust platform with a complex but intuitive structure combining company profiles, customer reviews, top lists, professional articles with advice, as well as the latest news and trends.

The core element in the future system should be an ultimate tool for collecting fresh and honest customer reviews of any possible brands and services. They should be automatically checked, handled, structured, and quickly uploaded to the platform.

In other words, the client needed an in-house review management platform to handle hundreds of reviews per day. Here is the full list of goals the client needed to reach as a result of this review platform project:

• Create the appropriate backend architecture for the future online review platform;
• Build the solution capable to collect, check, structure, and manage customer reviews;
• Enable the tool with robust functionality like automatic speech to text conversion;
• Set the automatic human loops creation for reviews verification;
• Ensure a high level of security and smooth performance of the tool.

For these purposes, the client was looking for highly skilled Python engineers able to set the architecture and build the needed solution from scratch. They also cared much about the possible candidates' English level and time zone, as they wanted them to strengthen their domestic software team and quickly become an integral part of the review website project.

By then, Fively engineers had already successfully worked with the client on creating several custom cloud applications, and received positive feedback. So after a short period of searching for a vendor, they turned to us, showed us all the review website project details and goals, and chose Fively as the best-suiting software company for it. Our collaboration on a common project started in 2021 and lasted for almost a year.

How Fively Created a Review Website Automation Tool

Fively backend engineers worked closely with the client’s in-house team to build a game-changing review website with robust review verification and automation tool. During this project for a website with reviews and ratings, we used the strategy described below.

Project architecture. Our Python specialists built a smart logic for this online review management platform, so that customer reviews are smoothly handled in 2 steps:

Firstly, using Python language and the Django framework, we developed the reviews automation service with an admin panel. The service accepted requests, either written or as phone calls, and created reviews in the database, ready for the verification process.

Then, simultaneously with their creation, the requests were sent to the AWS platform. There, with the help of the a2i service, for each review were created corresponding human loops - these are the scope of tasks for the client’s team to fulfill upon the reviews. The list of tasks included a check for the adequacy of reviews, a check for the right automatic speech-to-text conversion, etc.

After all the tasks upon the reviews were completed, the reviews were structured and put in the right category in the database.

During both these stages, we used Python dynamically typed cross-platform language together with its high-level framework Django. We also used AWS as a database to store customers' data, and its numerous services which helped to build the suitable infrastructure:

• S3 to store and retrieve any amount of reviews 24/7;
• Lambda to perform all the administration of the review automation tool;
• Step Functions for smooth coordination of the components of the tool;
• EventBridge to trigger workflows for further reviews handling;
• a2i for automatic human loops tasks creation.

Team structure. We implemented the full scope of this review platform development project with 3 of our senior backend engineers, who are well-versed in Python frameworks, database management, and are highly experienced in utilizing the AWS toolset.

Communication tools. During this rating platform development, we worked closely with the client’s software team and ensured the top level of transparency upon all the arising questions. We mainly used GitHub for project management and status updates, plus Slack for brief discussions of the tasks. We also provided the client with regular standups and reports to enable clear communication during the review solution development for the client's website.

Marketplace Development Solution Project Results

Due to the chosen smart architecture and the state-of-the-art technical stack, we managed to create a solution that not only automated all the review management for the website but helped to optimize the client’s workflow and boost trust in this platform among customers.

After 12 months of fruitful work, we were ready to present the results of the eCommerce platform review project.

• We created a complex logic and set up an appropriate architecture for the review management platform so that all the requests can be perfectly verified, structured, and published with minimum human engagement.
• We built a robust automation tool for a review website according to the client’s vision and goals. It is capable of handling both written and verbal reviews, analyzing them, structuring, recognizing speech, and turning it into text form.
• Our specialists set the automatic human loops creation for thorough review verification, structuring, and management, which resulted in maximum workflow optimization for the client’s team.
• Smart and quick review handling helped the client automate their workflow, and create a marketplace that became a single point of truth for all-type brands and businesses for clients all over the world. This resulted in a 55% increase in the represented brands' awareness and trust among the platform customers if compared to other user review websites.
• We provided a high level of security for the tool, tuned its performance, and resolved all the technical issues to ensure its flawless and stable work with multiple review types.

Challenges of Creating an Invoice Processing Solution

Our client, being a young and ambitious marketplace company, wanted to completely change the way stylists, fashion experts, retailers, and brands collaborate with their customers. They wanted to create an invoice processing workflow system that could provide a 100% personalized and flawless digital experience for each customer, leaving them highly satisfied and wanting to pay more.

For this purpose, they were looking for professional engineers able to strengthen their domestic software team and provide both frontend and backend development for an invoice processing workflow solution. Here is the full list of goals Garmetier’s team wanted to reach as a result of the cooperation in this invoice processing system creation:

• Develop a Chrome extension for retail services personalization according to the client's; UX vision;
• Strengthen the in-house client’s team with frontend and backend development;
• Tune the retail extension layout to make it intuitive and user-friendly;
• Create a branded website representing the retail extension capabilities;
• Enable bug-free performance both for the Chrome extension and for the website;
• Provide technical support of the automated invoice processing workflow tool.

To develop this Chrome extension, Garmentier needed a trusted software vendor, who could integrate quickly into the company’s inner processes. By then, Fively engineers had already successfully worked with the client on creating other custom web applications, and received positive feedback. That’s why they were happy to work with us once more. After a short interview with our frontend and backend developers, Garnentier shared the retail extension project details, and back in October 2020, our fruitful collaboration started.

How Fively Created an Invoice Processing Solution

Fively software team started to work together with Garmetier in-house engineers to develop the game-changing Google Chrome extension for the Retail industry. We followed the best UI/UX practices and used our experience in eCommerce extension development to provide the sales personalization tool with maximum performance and an intuitive layout. During this Chrome invoice extension project, we used the following strategy:

Project architecture. We divided the invoice processing project implementation into two steps: firstly, we accomplished the retail extension development, and then finished with the branded website creation. During both these stages, we used React for the frontend, Ruby on Rails for the backend, and Next.js for both these purposes.

We also used two databases: a relative database PostgreSQL to store the core business data of the application, and an in-memory database Redis to store cache and provide timely enhancements and optimizations.

Team structure. We implemented the full scope of this workflow invoice processing project with 3 of our senior frontend engineers, 1 backend engineer, and 1 full-stack engineer. The whole team had a strong background in the eCommerce domain and deep knowledge in browser extension development.

Communication tools. We used GitHub for project management, and Slack for quick communication in-team and with the client. We also provided Garmentier with regular standups and reports to enable clear communication during this retail extension development project.

Using this strategy, we smoothly and quickly integrated into Garmentier internal development processes, and helped their team to accomplish all the Chrome invoice extension project goals.

Result of the Cooperation with Garmentier

Due to the chosen project architecture, technical stack, team structure, and communication tools, we managed to not only reach all the set project goals and personalized the retail workflow. We contributed insightful ideas and professional feedback that helped the Garmentier team refine their other products and overall technical processes. Only after 11 months of fruitful work were ready to present the results of the project.

• We created a game-changing and user-friendly retail extension for Chrome according to the client’s unique UX vision. It has intuitive structure, multiple services offered, numerous membership plans, and great customization capabilities for maximum workflow optimization.
• The created retail extension allowed greatly personalize the way stylers, fashion experts, retailers, and even brands treat customers, and resulted in 80% increase in their clients’ satisfaction rate and in 77% increase in their sales.
• Our specialists displayed Garmentier’s retail platform business opportunities via a user-friendly and catching branded website. We provided it with an intuitive layout and a user-friendly site map, which helped to get excellent customer experience results.
• We greatly improved and optimized both the retail extension and the website performance and resolved all the bugs on the user side. The client’s eCommerce website achieved a good score in CoreWebVitals metrics and the highest possible satisfaction rate from the extension's end clients.
• Fively team continues to provide technical support and maintenance of the invoice processing Chrome extension at the approximate cost and flexible options to ensure the flawless digital experience for each user of the tool.

Challenges of a Household Management Services Platform

Our client, being an expert in the property sector, faced a long-lasting problem of distrust at the market between vendors and customers. Spot prices, verbally agreed transactions, deals with vague conditions, and dominance of paperwork were only making this problem worse.

They wanted to change the situation in the Scandinavian real estate market and create a robust solution that could help all service providers go digital, free from exhausting paperwork and make secure deals and transactions. They also wanted to overcome fraud, gray pricing, and create a safe data management platform that could provide its customers with the best costs and services on the market.

The final solution should cover the needs of younger, digital-first consumers who value convenience, a variety of choices, and customization above all else. For these purposes, they were looking for ingenious software specialists with a strong background in the real estate industry. The chosen provider needed to outflank the difficulties and create a game-changing household management software able to digitalize and streamline the whole sector. Here is the full list of features of the future household management platform set by our client:

• Set the UX vision and the unique design for the household management platform;
• Create a smart sitemap and an intuitive structure for all the partners’ services;
• Develop a robust and flexible e-platform for apartment rental management services;
• Enable fast and secure anti-money-laundry forms and documents filling in;
• Create a mortgage calculator for home-buyers and sellers
• Help to manage the project implementation and estimate the scope of tasks;
• Tune the platform speed, and resolve all the bugs on the user side;
• Provide technical support and maintenance for the system.

The client was seeking for a trusted software vendor, so when they came over our Clutch page with excellent clients’ reviews upon our marketplace development services, they were highly interested in collaboration with us. They set a call with us to make sure we have profound knowledge in the real estate industry and deep expertise in creating customer data management platforms. We discussed all the project details, sighed all the needed documents, and our fruitful collaboration started at the beginning of 2020.

How We Created an All-in-One Household Management Services Platform

Project architecture. To create this big data management platform, we used the following modern toolset:

• React framework for single-page application development;
• Material UI toolkit for layout components development and styling;
• TypeScript language for types definition and using best practices of OOP;
• NodeJS platform for Backend development of the platform;
• Express library for API development and endpoints declaration;
• SocketIO library for data transferring between the client and the server side;
• PostgreSQL as a highly extensible relational database management system;
• TypeORM tool for mapping the database’s entities with TS classes.

Team structure. This complex cloud data management platform was created by a highly professional team consisting of 12 our specialists.

The technical part of the team structure included: 2 senior frontend engineers, 3 highly skilled backend engineers, 1 DevOps specialist with a strong background in SaaS solutions, and 1 architect engineer as a team lead.

The non-technical part of the team structure included: 1 business analyst with a strong background in the real estate industry, a senior project manager, a web designer, and 2 QA specialists experienced both in manual and automated testing.

Communication tools. Fively specialists always stand for maximum transparency and collaboration with the client during each project realization. That’s why we fixed our task statuses and progress in Jira on a daily basis and provided regular standups and calls to provide clear communication. We also discussed all the initiatives and changes in the project on the retrospectives with the client. For quick project discussions with the team, we used Slack.

Project Results

Back in 2020, when we had only begun our cooperation with the client, the real estate industry in the whole Scandinavian region was mainly paper-based. It lacked transparency, flexibility, variety of choices, and fresh game-changing ideas.

Just after 20 months of our fruitful collaboration with the client and the hard work of our team, we faced the rise of the new era in the real estate industry, which is becoming totally digital and client-oriented. This process is gaining force now due to the following outstanding benefits of a data management platform created by Fively specialists:

• We created the unique UX vision and an intuitive design for the advertising data management platform which became an ultimate all-in-one aggregator for top-market real estate agents and household services providers;
• Fively engineers made the data management platform well-structured according to the services range, highly customizable for real estate partners, and tailored to their various needs;
• We provided the platform customers with a marketing data management platform and a wide range of various household services, rental options, and real-estate vendors, giving them much more freedom and choice in choosing the needed service;
• We digitalized all of real estate providers’ legal and financial documents, handover protocols, energy classification PDFs, self-declaration forms and other often signed documents. Now 10 out of 10 real estate deals in Scandinavia are closed digitally;
• We created a smart mortgage calculator for home-buyers and sellers which greatly eased the process of buying and renting an apartment;
• The modern digital platform helped to attract younger, digital-first consumers who value handy and multipurpose solutions, as well as linked those who cared about their security and getting new revenue streams while going digital;
• Our team enabled 100% security of the insurance workflow management system. It includes the anti-money-laundry payment and renewing contracts procedures, compliant with AML and KYC regulations of the real estate market. The platform also includes an obligatory authentication for real estate providers to keep their data safe;
• We optimized the big data management platform performance, resolved all the bugs on the user side, and provided continuous maintenance and support of the platform to ensure excellent customer experience.

The client is highly satisfied with the robust real estate data management platform and with all the project results that changed the face of the entire industry among the Scandinavian countries. We continue to collaborate with the client to support the high performance of the platform and equip it with even more cutting-edge functionality according to the growing customers' needs.

Challenges of an eCommerce Website for Pharmaceutical Company

DermSource aimed at revolutionizing the pharmaceutical industry in the USA itself, as the main challenge they wanted to overcome was that numerous companies simply didn’t communicate with each other. It led to difficulties in the provision, the appearance of shadow supply chains, and precocious price growth across the industry, which resulted in customer loss.

DermSource wanted to solve this problem with the help of a single revolutionary platform instead of numerous pharmaceutical industry websites, where each company could find the dermatology product and buy it at an affordable price. The client needed to get a user-friendly but robust CMS with the potential to become one of the best pharmaceutical websites across the USA.

Thus, the software provider needed to reach the following goals as a result of this project implementation:

• Create a robust eCommerce platform with a custom CMS
• Provide branded pharmaceutical website templates
• Help to manage the project, estimate the scope of tasks, and set deadlines
• Enable secure and fast on-site registration, authorization, and orders processing
• Set smart personal account and shopping cart management
• Tune the platform speed, and eliminate all possible bugs on the user side
• Provide technical support and maintenance for the platform

DermSource was looking for talented engineering specialists, able to create a brand-new CMS solution and revolutionize the pharmaceutical industry. Among the main criteria were also a fitting time zone and a high level of English among the developers to ensure a smooth communication process. The client paid attention to our Clutch page and, after an interview with our developers, they finally found what they were looking for.

We discussed the project details, signed all the needed documents, and started our fruitful collaboration with DermSource.

How Fively Created a Custom CMS for Pharmaceutical Company

During this project implementation, we used state-of-the-art technologies and out-of-the-box architecture design to provide the pharmaceutical company with website templates that could revolutionize the whole pharmaceutical industry.

Project architecture: To create this eCommerce platform, we used the React, React-admin, and Redux frameworks for the Frontend, React Amplify for the Backend, and AWS as a cloud service provider.

Team structure: We implemented the full scope of the project goals with 3 of our senior Frontend engineers, who are also well-versed in Backend and cloud services.

We have also paid special attention to communication during the project. We helped manage the scope of tasks, evaluated their complexity, divided them into sprints, and set deliverable deadlines. Our engineers had daily project discussions with the client, where we shared our progress, solved all the arising issues, and chose the best fitting technical solutions:

Communication tools: We had daily standups to provide the client with our project’s progress, as well as used Jira for task status tracking and Slack for short discussions of any issues.

Results of the Cooperation with DermSource

Only after 4 months of the project duration, we launched the custom platform, that revolutionized IT solutions for the pharmaceutical industry and made supply chains fully transparent. DermSource became the marketplace, where pharmacies can not only buy products but communicate with each other. As a result of our cooperation we reached the following goals:

• We created from scratch a robust platform for a pharmaceutical company with a custom CMS. This CMS leveraged pharmaceutical pricing for more than 800 participants throughout the USA and made purchases totally transparent, eliminating shadow supply chains;
• We set a unique pharmaceutical website design, which made it one of the most preferable, flexible, and user-friendly pharma IT solutions both for purchases and collaboration if compared to other pharmaceutical websites;
• Our specialists ensured secure and fast on-site registration on the website for pharmaceutical company, so that only authorized members of the community can purchase products, and there can be no shadow supply chains or damping;
• Fively engineers set smart personal account and shopping cart management to help customers quickly find the needed products and enable fast orders processing;
• We checked the platform performance, ensured that all the bugs on the user side were eliminated, and provided continuous technical support and maintenance.

Custom CMS for Product Ordering Website Challenges

The client wanted to create a brand-new CMS product ordering platform that could automate and simplify the way people buy water depending on their personal preferences, and make the whole process digital and flawless. They wanted to get a maintainable and scalable custom solution ideally fitting their business needs throughout the USA.

Thus, they were looking for highly skilled engineers, who can create a custom CMS solution from scratch, and are also well-versed in cloud services and backend toolsets. The chosen software development solutions provider needed to reach the following goals for this project:

• Develop a custom CMS with business-tailored functionality
• Provide branded CMS page order design with a user-friendly layout
• Enable detailed product search, assortment, and customization
• Tune highly flexible product ordering, payment, and delivery features
• Eliminate all bugs on the user side and ensure high webpage performance
• Provide technical support of the ready-made CMS ordering platform

The client needed to get a professional and trusted CMS solutions provider, able to ease and digitalize the way people buy water with the help of out-of-the-box user-friendly solutions. Fively software specialists have already worked with the client on several successful bulk ordering website projects before, so they were happy to work with us once more. After a short interview with our frontend developers, they told us all their project vision and the desired result, and our fruitful collaboration started.

How Fively Built a Custom CMS for Product Ordering Website

To create this custom CMS ordering platform, we deeply analyzed our client’s business niche, the preferred workflow tools and methods, their brand book and company design, as well as principles they wanted to follow. The main idea was to create a handy digital platform, that would ease and optimize the process of ordering water for customers from all states.

We built the architecture for the future CMS from scratch, followed the best UI/UX practices, and used all our previous experience in eCommerce website creation to come up with this game-changing water ordering digital platform:

Project architecture: We created a custom bulk ordering website from scratch using React, and turned to Contentful CMS toolset to tune the platform management. We used Auth0 to enable flexible CMS authentication and authorization procedures, and PHP for the backend.

Team structure: We implemented the full scope of this bulk order website project goals with 2 of our senior frontend engineers, who have profound expertise in CMS platforms, and possess good knowledge of PHP toolsets and libraries.

Communication tools: We shared the project’s progress on daily standups, monthly retrospectives, and reports with the client. We also discussed all the possible improvements and new tasks at the end of each sprint. For daily communication, we used Slack and Jira.

Project Results

After 6 months of the project duration, we launched the custom CMS ordering platform, that met our client’s expectations, and was highly appreciated by customers:

• We created from scratch a robust business-tailored CMS for ordering bottled water, that includes a sophisticated algorithm of assortment and tuning the needed products. Thus, all the platform users can easily find the product they need according to the preferred parameters;
• We tuned the highly flexible product ordering, payment, and delivery features at the platform for customers from all 50 states, including pre- and bulk ordering, as well as various recurring payment options;
• We made the whole water ordering process totally transparent and digital, turning it into a 1-minute task, which soon resulted in 40% raise in bottled water bulk and pre-ordering;
• Our engineers ensured secure and fast registration and authentification procedures on the platform so that users can save their preferred products, compile shopping lists, and add them to their shopping cart for the future or recurring purchases;
• We created a user-friendly CMS layout, tuned the platform performance, and eliminated all the bugs on the user side. We ensured the stable and fast performance of the platform, which has got the highest possible rate of customer satisfaction.

Challenges of Magento CMS Customization

The eCommerce company needed to get a fitting UX vision and compile a brand identity book for the future body care retail store website. The additional challenge here was time: they wanted to provide the end client with a ready-made custom website based on the Magento CMS platform in a short timeline. Thus, they were looking for highly skilled engineers, who can provide Magento customization services and are also well-versed in backend and frontend toolsets. The chosen CMS customization company needed to reach the following goals for this project:

• Set the project architecture and estimate the scope of tasks
• Provide user-friendly website design with an intuitive layout and site map
• Compile the brand identity book for the eCommerce company
• Fulfill Magento customization services to build a ready-made solution
• Add secure recurring payments functionality to the platform
• Set smart shopping cart management at the website
• Enable high website performance with no bugs on the user side
• Provide technical support of the ready-made solution

The eCommerce company wanted to get a professional Magento customization eCommerce solution provider, able to solve custom CMS development tasks, and quickly create a user-friendly website according to the client’s brand book. The client was in search of a trusted partner, as the important factor here was a tough timeline. By that time, Fively has already successfully worked with the client as a custom marketplace development software vendor, so they were happy to work with us once more. After a short interview with our backend developers and a web designer, they told us about the project details and our fruitful collaboration started.

How We Helped the eCommerce Company

During this Magento CMS customization project, we followed the best UI/UX practices and used our experience in eCommerce website creation to set the new brand identity for the client’s e-store. We not only helped to manage the project, but also proposed a suitable custom CMS architecture example, and set deliverable deadlines. That’s how our project looked in detail:

Project architecture: To create this eCommerce website, we used the Magento CMS platform toolset, PHP for the Backend, as well as CSS, JS, and HTML for the Frontend.

Team structure: We implemented the full scope of CMS customization services with our senior backend engineers, who are well-versed in PHP and good at frontend tools and libraries, and our web designer, who has a strong background in the eCommerce domain.

Communication tools: We provided the client with daily standups and reports to enable clear communication on the CMS customization project. We also used the Jira tool for task status tracking and management, and Slack for quick discussions of any project-related questions and initiatives.

The chosen project tech stack, architecture, and management decisions allowed us to fit into the strict timeline, successfully provide all Magento customization services and get the highest possible satisfaction rate from the website’s end clients.

What Magento CMS Customization We Provided

Having in mind the tough timeline for the project, our professional backend engineers quickly fulfilled the whole scope of the project goals, and only after 3 months of fruitful work were ready to present the results of the custom CMS development project:

• We created a unique UX vision for the body care eCommerce company website, and complied its brand identity book, which resulted in a 70% increase in the client’s brand awareness;
• Our specialists beautifully captured and displayed the end client business opportunities via Magento 2 custom CMS design. We provided the solution with an intuitive layout, built the fitting architecture, and created a user-friendly site map, which helped to get excellent customer experience results;
• Fively engineers enriched the custom CMS solution with recurring payments functionality and smart shopping cart management, providing users with an easy way of renewing purchases. We enabled a high level of security during each transaction thanks to the following cybersecurity best practices;
• We greatly improved the website performance and resolved all the bugs on the user side. Thanks to our CMS customization services, the client’s eCommerce website achieved a high score in CoreWebVitals metrics and good SEO results;

The Challenges of Wine eCommerce Platform Engineering

The family ran their business with success. Somewhere along the line, their wine and spirits company grew to the point when it badly needed a cutting-edge eCommerce website not to cut down momentum, but rather to accelerate the expansion of their business.

When the managers of Baron Wines began to look for a development team that could take on eCommerce retail website development, it happened that their choice fell on Fively. When we got to know each other a little better, the final decision became obvious for both parties —no one could do this job better than the engineers from Fively. In many ways, the choice of Baron Wines managers was due to the fact that they were fond of our portfolio, and found our experience sufficient to safely rely on us in the realm of online eCommerce website development.

Once the decision to cooperate was made, our main goal was to create a genuinely modern wine & spirits website that would help attract new customers who appreciate the exquisite taste of old wine and introduce them to the full range of different services provided by Baron Wines.

Did we succeed in meeting the expectations of fastidious wine connoisseurs? - You bet! After all, we managed to create a marvelous wine store website to achieve an exquisite blend of the fairly tradition-bound wine-making business and the state-of-the-art-type eCommerce industry.

How We Helped Baron Wines with Wine Store Website Development

Going digital is never easy, especially when it comes to conservative industries, such as wine production. Hardly anyone would deny the fact that the eminent culture that has been formed around wine has been cultivated for centuries, and therefore has a large number of deeply-rooted traditions and practices. We knew that we had to dive headlong into the lofty philosophy that lies at the very heart of the production and drinking of classy spirits.

In addition, we were to create a product not for ordinary wine lovers, but for people with a very delicate constitution, refined tastes, and extremely high standards. We made it for connoisseurs of fine wines who know what they need and who are not ready to make concessions.

Bearing in mind all of the above, we approached the task responsibly and were pedantically gathering all the requirements for the future product and wishes of our client to build a wine eCommerce solution of transcendent quality.

Our on-demand developers were keen to create a feature-rich wine eCommerce platform that could boast of its impeccable performance, which in turn would help Baron Wine to exercise its services in accordance with the highest standards and enhance its business development rates significantly.

In the words of the owners of Baron Wines, the engineers from Fively have splendidly handled online eCommerce website development for their wine-focused business. In cooperation with them, we have built a feature-packed eCommerce platform, which right now helps the family-run business to generate new customers, keep in touch with regular clients, promote their services far beyond London and, of course, sell the best vintage wines from France to the savviest drinkers.

Results of Our cooperation on Wine & Spirits Website

Judging by the eCommerce retail website development, which was carried out by a team of engineers from Fively, one cannot help but admire the work done. Over several months, we guided Baron Wines through the digital transformation journey from start to finish.

We have been able to create a pixel-perfect wine eCommerce website that looks and functions as an online store for premium products is supposed to. We’ve also upgraded the CRM system so that valued customers can enjoy a truly personalized experience. It is also worth mentioning that for this wine and spirits online store the warehouse management system has been significantly expanded — right now the software provides more scenarios for interacting with goods, as well as updated calculation scripts.

Nowadays, any small business can completely get rid of the better half of bottlenecks, through eCommerce retail website development, which can greatly increase its capacity and make even a tiny company a very serious rival. Baron Wines is a real-life image of how cutting-edge technology can transform a family-owned firm into a company that does much business globally.

The Challenges of a Handy Shopify Extension Development

The client was looking for strong engineer support to strengthen their team and scale the existing server infrastructure: “We are looking for a very experienced back-end engineer to help scale our AWS infrastructure, monitor performance, and get ahead of any potential server issues. This hire will be the front line for all issues and we are hoping to find a long-term member of our team. Our current Engineering team is comprised of a CTO (full stack), Front End Designer, Front End Developer, and three other full-stack engineers.”

Thus, for this browser extension development project we needed not just to build a custom application and set the needed infrastructure from scratch. Our mission was to become an integrated part of the already existing development team and its front line force for reaching the following goals:

• Help to scope projects and set deliverable dates;
• Build and scale a shopping service MessageBuy - an extension for Shopify;
• Arrange SMS shopping cart notifications for users who abandone the cart;
• Rework clients’ server infrastructure on a Shopify cloud platform;
• Provide continuous technical and maintenance support;
• Fix arising bugs and solve any issues, if any.

After all the documentation was signed, we started our fruitful collaboration upon the development and maintenance of a custom Shopify extension MessageBuy, that continues up until now and has impressive results.

How Fively Helped MessageBuy

In this Shopify case study, we provided top-tier management of the project at all development stages: provided precise analysis of the client’s business needs, proposed an optimized team structure, the suiting server architecture, the right tools to provide a smooth deployment process:

Project Architecture: To create this Shopify chrome extension, we decided to use Shopify and AWS platform and infrastructure services, Google and Stripe APIs, and DevOps techniques of agile development and flawless integration.

Team Structure: We analyzed the given scope of the client’s goals, and realized that 1 back-end specialist, requested by the client initially, is not enough for the project. We proposed the team structure optimization, and the client agreed on 3 full-stack and 1 DevOps specialist as the fitting team size.

Communication tools: We used Trello for task status tracking and management and Slack for direct communication with clients on any initiatives.

Post-production support: we arranged qualified technical support of our Shopify Сhrome extension to monitor performance, and get ahead of any potential server issues.

All these improvements allowed us to successfully cover all the client’s goals and get great project results on application work.

Results: Shopify SMS Notifications and Abandoned Cart Recovery

As a result of close cooperation with the client, we have built a shopping notifications service MessageBuy that has the following features:

• We build an extension for Shopify MessageBuy that optimized the process of marketing and sales communication, made it fully automated in comparison with other shopping notifications services, and saves time on the information processing. It has a free trial and strong customer support.
• We created a system of automated and personalized Shopify text messages, which involves consumers buying and allows raising sales up to 40% and consumer engagement rate up to 78% thanks to SMS marketing messages.
• Due to our Shopify cart abandonment software, we’ve made abandoned cart recovery an easy 3-minute setup process that’s fully automated and does not require any human interaction from merchants. Plus, the app can provide you a free 2-weeks audit of why your customers abandone cart notification Shopify and how to minimize this.

Client’s feedback on the quality of our cooperation:

Darren Pierce, CEO at MessageBuy, commented in his review on Clutch “Custom Software Dev for Text Messaging Company” on our close collaboration throughout the year: “The team at Fively provides a service with consistent results and little issues. Their project management style is top-tier. Their team helped us scope projects and set deliverable dates. I was most impressed with their communication. They were happy to get on a Zoom call at any time to talk through anything.” He also marked our quality of software development, schedule of work, cost of our services, and willingness to refer and help as 5 out of 5.

The Challenges of Real Estate Data Visualization Development

Real estate investing has always been fairly challenging. Such an event has always required a lot of planning, endless research, and tons of networking. Whether a person chooses to use a real estate agent or takes on the responsibility of finding a home, the searcher will inevitably come face to face with the top-to-bottom rendering of dozens and dozens of various sources.

All this painstaking work is necessary in order to have a thorough understanding of the real estate market and not make a hasty or unprofitable decision buying real property.

This same sort of situation is observed with the sale of real estate – listing your property on all available websites can take a lot of time, as well as communicating with potential buyers, and inevitably answering the same type of questions over and over.

Both buying and selling real estate can simmer for years becoming a sheer headache. The main goal of our client was to make buying a dream home easier and selling a truly worthwhile property faster. For this reason, our engineers were entrusted with providing a data-driven real estate software solution that accumulated thousands of different proposals and presented them in a user-friendly and pretty understandable way.

How We Helped Our Client with Real Estate Property Search Software Development

We, like our client, understood that it would not be easy to create a data-driven platform that would present information about the real estate market in any particular place in real-time. First of all, we had to find a good solution for how to make it intuitive to operate and not overloaded with various data.

So it has been decided to focus on data visualization tools because the majority of real estate property search websites often either don't have such functionality or can only offer extremely bland visual-based tools for real estate properties search. Our specialists, together with the project owners, have seen eye to eye that when visualizing data the product may be well received by future users and take its unique place among other beloved real estate property search websites.

For several months, our on-demand engineers had been creating the frontend side of the project. They consulted a separate development team on backend engineering as well. As a result of our collaborative effort, we managed to release a data-driven real estate platform with the integration of multiple tools for more convenient gathering and analysis of related information, including easy-to-use data visualization tools.

Results of Our Cooperation on Data Visualization Real Estate Website

Our engineers have done a great job and delivered a brilliant product that is impossible not to admire. We’ve developed a software product with embedded services that are strikingly different from other property-search tools on real estate websites due to the implementation of the data visualization functionality.

Most importantly, our data visualization solution turned out to be extremely functional and incredibly informative. This web application demonstrates not only the physical location of the object on the map but also allows you to get acquainted with the general trends in the local real estate market, as well as find out the contact details of the seller and learn about the underlying potential problems if any.

The business owners highly appreciate cloud application development services provided by our engineers. They think much of the well-coordinated work of our development team and the rock-solid tech expertise of our coders.

To date, the real estate property search software, which was designed and implemented by experts from Fively, is a fairly successful platform that is popular not only with realtors but also with real estate owners and people planning to buy a house.