Custom Marketplace Development Services

A digital marketplace is a web platform that helps to connect buyers seeking a service or product with sellers or providers of those products or services. Some popular examples of eCommerce marketplace development include websites like Amazon, eBay, AliExpress, etc.

A marketplace software solution is built to become an online place that people with various market interests or needs can visit any time they want for the immediate ordering, purchase, or sale of the wanted goods and services.

We divided the complex process of online marketplace creation into several stages to show how we as a marketplace development company develop custom marketplace solutions step by step:

• Come with a bright marketplace solution idea: validate it, set the wanted periods, business goals, and KPIs you want to achieve as a result of your solution development;
• Choose your platform business model and pricing level: decide with your marketing specialists upon your target audience, the optimal business plan and features for customers;
• Build your Minimum Viable Platform (MVP): build the first working version of the future solution just to test how it will work and to do all the possible improvements and amendments;
• Create your custom platform design: make an engaging design for your future app to attract customers to your solution with the catching GUI, user-friendly interface, and overall flexibility of the app;
• Launch your platform and fix the arising bugs (if any): when the app is ready, arrange a thorough code review on possible bugs and drawbacks that slow down performance to optimize it and prevent future technical issues. Then, launch your platform;
• Track your marketplace KPIs to reach your business goals: monitor customer behavior, analyze their activity, preferences, and choices through the given periods to tailor your platform options, try more profitable business plans, enrich loyal customer base, and raise overall business effectivity.

Any marketplace platform development costs depend on the number of functional features needed and marketplace engineers required for the software development. Marketplace app development can start from $45,000.

Social networking is the way of using social media websites to stay connected with friends, family, colleagues, customers, business partners, and all like-minded people. Social networking can have a social, a business purpose, or both, like such services as Skype, Facebook, Twitter, LinkedIn, Instagram, and other messaging app development companies.

Companies from eCommerce, retail, marketing, and numerous other domains have been utilizing social media resources such as Instagram, Facebook, Twitter, Quora, Medium, Behance, and others for years to cover the following important goals:

• share company’s vision, purpose, and activities;
• spread the news and stay interesting for their audience;
• create loyal customer base;
• attract new target audiences and customers;

Design and development for social networks can be aimed at one-way communication, such as sharing information and planning the logistics of company meetings, briefings, and sessions, and two-way communication, which is asking for community input, collecting valuable insights, sharing development visions and collective developing of particular strategies.

A collaboration platform is a type of software that brings broad social networking capabilities to any work process, enabling humans to communicate and share documents, reports, and presentations online. Numerous companies use collaboration development to solve work-related problems such as ineffective communication, high paper overload, chaotic documents management, lost files, untimely reports, etc. There are three main types of collaboration software:

• Communication: messaging app development solutions focused strictly on internal leam communications, such as group and company chats in Slack and similar platforms;
• Conferencing: collaboration tools focused on conferencing, which include real-time communication with audio and video supply. Here all the participants share the same view, can take part in the discussion, comment, and reply to the speaker both in oral and written form. Usually, a single presenter controls the discussion, while the other participants provide input by commenting and sharing their experiences and insights. Zoom, Hangouts, and GoogleMeet are the bright examples of such platforms;
• Coordination: coordination solutions are the youngest type of collaboration software to appear on the market, but they are experiencing the greatest level of popularity now due to extremely handy features. They help to manage complex interdependent and often remote working departments towards a shared business goal. Bright examples of such software are remote expert solutions provided by CISCO and IBM giants.

Popular types of collaboration platforms include solutions for:

• Internal communication: team collaboration, department, and cross-departmental collaboration;
• external communication: community collaboration, regional collaboration, and strategic alliance

Both these types should include such features as collaborating on shared company documents, tasks and projects, discussing work challenges, insights and best practices, arranging video calls, meetings, and briefings, brainstorming on issues with whiteboards, as well as keeping and structuring all the information gathered at one corporate online resource.

Some examples of services provided on collaboration platforms are emails, personal and group chats, calendars, discussion groups, video meetings, presentations, collaborative documents, etc. Zoom, Hangouts, Slack, Trello, Skype, Linkedin, Facebook, and others are bright examples of collaboration platforms.