Custom CRM Development Services for Your Business

Many modern companies decide on custom CRM software development to reach well-established communication with their clients, systematize the customer base, and thereby maximize the profit of the entire enterprise.

The benefits of CRM development are intuitive, while all the advantages of such applications are obvious in general terms. However, how exactly can CRM software development assist your business?

• Increased customer retention rates. Your care and individual approach should not stop after the lead has become a client. Unfortunately, companies with a large flow of customers often do not pay enough attention to them. In this case, CRM applications are the must-have tools that will not give you the opportunity to lose sight of your clients.


• The access to in-depth analytics. Customer information is your real treasure. If you do not seek it, then you are making a big tactical blunder. However, gathering data is not enough since it must be systematically stored and processed into insightful statistics. By use of high-tech software solutions, you could track all the vital metrics and leverage your marketing strategy based on them.


• Sales reports automation. In order for the sales department to work more meaningfully, it needs a CRM system. With such a solution at your disposal, it will be much easier for your sales representatives to track the goals, check the progress, and clarify the status of customers. In addition, they will be forever spared from endless and almost painful work with numerous tables, because present-day CRM solutions have easy-to-use dashboards.


• Easy segmentation of customers. If you have been in business for a long time already, then most likely you have a large-scale client base. If you haven't paid due attention to its proper organization, then it must be a real mess. Everything would be much easier if you used some CRM software that has filters and allows you to segment the client base the way you need it.


• Increased sales volume. The logical outcome of using CRM systems is more sales and profits. By the means of such software, it is much easier to set up processes so that everything functions like clockwork since CRM solutions allow you to fine-tune every little detail in your sales pipelines and never miss even minor ones.

Custom CRM development services allow you to create almost any system with a feature set that is going to be limited only by your particular business requirements. Nevertheless, it is customary to distinguish 3 main types of customer relationship management software.

Analytical CRM Software

The name of such software seems to be fairly self-explanatory – it is used to accumulate and process the customer database. When there is no such software, the goal of harvesting and analyzing large amounts of information is absolutely out of reach.

Modern business cannot ignore such an important thing as customer statistics. It is absolutely reckless not to collect it, and even crazier not to properly explore the already acquired data. Having a clear image of the client, which fully corresponds to the real world, you can manipulate sales funnels with surgical precision and adjust all the individual elements of your marketing strategy.

Collaborative CRM Software

A big company is always a puzzle, the pieces of which are various departments. Therefore, business owners are to pick the pieces in such a way that they fit together without problems. Otherwise, the whole picture will fall apart.

A separate cluster of pieces of this puzzle is the customer support, marketing, and sales departments. In order for specialists to be on the same wavelength and work effectively, avoiding misunderstandings and misinterpretations, they need custom CRM solutions badly.

These software solutions make it possible to give all employees secure access to some database that stores all the relevant information relating to the clients. In addition, all users with suitable credentials can update the information to keep it up to date.

Thus, a sales representative can enter some information about a potential customer into the database, marketing specialists may utilize this data for hatching the strategy, and when a lead is converted into a client, the support team will have the entire history of cooperation on hand.

Operational CRM Software

In order for specialists working in your company to be able to provide a flawless customer journey, they simply need an operational CRM system. This software is used by businesses to streamline all the customers' related operations and thus achieve a positive customer experience.

One of the main reasons for creating operational CRM software, as in the case of HRM software development, is the abundant integration of tools for automating the workflow. Not only will this give your sales and marketing teams more free time to focus on more pressing tasks, but it will also reduce the possibility of potential errors arising due to human factors.

CRM customization for small businesses is a trend that has appeared for a long time but holds its position. And it is not surprising that CRM customization services are very popular because almost any bespoke software solution would function more efficiently and show better results than its off-the-shelf alternative.

Of course, some business owners may be put off by the custom CRM development cost. However, you should not immediately shrug off this option just because of the price tag, which seems unreasonably high. The fact is that even the most flexible off-the-shelf solutions will not offer you even a small fraction of what customizable CRM solutions can provide.

If you decide to build your own CRM, then you can rest assured that in the end, you will get truly bespoke software that has been geared for use specifically in your company. By creating a CRM of your dream based on an off-the-shelf solution, you run the risk of losing a pretty penny purchasing some premium modules, various subscriptions, and so on.

What is no less important, custom software is easy to integrate into other systems, and it will not be difficult to update it or add any additional elements if necessary. In addition, the security of bespoke software is generally at a higher level than that of their popular off-the-shelf competitors.

Even if you already have a CRM system, this does not guarantee the prosperity of your business. And the reason for this is the possible irrelevance of the software used. When was your customer relationship management application last updated? If the answer to the question sounds like "a few years ago", then we strongly recommend that you consider bringing your CRM system up to date. There are several good reasons for this.

First, it's a security issue. Information about customers requires special treatment, because if it suddenly becomes available to third parties, then the entire reputation of the company will turn out to be fairly questionable. Even if there were no critical vulnerabilities in the software from the very beginning, it does not mean that, over time, cybercriminals will not come up with a way to breakthrough. Regular updates will allow you to timely patch all the vulnerable spots and protect your business info not only from current but also from future cyber threats.

Secondly, everything changes and those solutions that suited you a couple of years ago may turn out to be cumbersome, doddering, and therefore uncompetitive in practice today. Your system can run faster, your database can be stored in a cloud, a desktop solution can be converted into a web application, and so on.

Perhaps your CRM is so hopelessly outdated that it would be better to redo it from scratch. You can never know for sure about this. That is why you can contact the custom CRM software development company for some good advice.

In addition, do not forget about the visual component of your CRM software. The old interface may not meet modern standards of convenience. Perhaps the updated UX design of your system will help to put together the shortcomings that have prevented you from comfortable work for many years. And if your eyes get tired of the clumsy color palette of the dashboard, then our experienced UI designers can fix it as well.

On average, a CRM development company will charge $20,000 for the end-to-end development of a CRM system with basic functionality. However, the cost of the project may vary depending on many conditions, such as the complexity of the functionality that is to be implemented or the number of experts involved in the development process.

The smallest team of experts required to create a CRM solution consists of a project manager, designer, front-end and back-end developers, as well as a QA team. In the mean, a CRM software development company can handle the development of such a system in 6 months.

There is no silver bullet because all projects are not the same. For more details, feel free to get in touch with us. Our software experts will discuss with you all the nuances and will be able to determine the approximate cost of the project and outline its terms totally free of charge.