AI in Fintech: Top Use Cases With Real-World App Examples

Alesia Prytulenets's Picture
Alesia Prytulenets

We compiled a comprehensive guide on how you can use AI in your Fintech business development and backed it with real-world financial app use cases.

Did you know that, the Fintech AI market is projected to be worth USD 42.83 billion in 2023, and it's anticipated to climb to USD 49.43 billion by 2028? Businesses worldwide have now adopted AI in their everyday practices, and the Fintech domain is one of the leaders here.

How exactly financial businesses, banks, and institutions can use AI and ML power to benefit their growth? Let's dive deep into how AI is reshaping the future of finance with some real-world financial app examples.

AI is reshaping the future of finance industry. Source: Fively

Use Cases of Artificial Intelligence in Fintech

AI's unparalleled data analysis capabilities combined with FinTech's digital innovations are crafting a novel financial landscape. By addressing both macro and micro-level challenges, AI is shaping the future of the financial sector, making it more efficient, secure, and user-centric. Let’s look at the top use cases of AI in Fintech.

Service operations optimization

According to a report by McKinsey, this is the most popular use case of AI in the Fintech industry. In the rapidly evolving FinTech landscape, optimizing service operations is crucial for enhancing customer satisfaction, reducing operational costs, and staying ahead of the competition. AI plays a transformative role in this regard:

  • Automated Customer Support: AI-powered chatbots and virtual assistants have redefined customer service by offering 24/7 support, reducing wait times, and ensuring that customers get immediate and accurate responses.
  • Predictive Maintenance: For FinTech companies that rely on vast IT infrastructures, AI can predict when systems might fail or need maintenance.
  • Resource Allocation: AI can analyze workloads and allocate resources effectively, ensuring that no department is understaffed or overburdened.

Financial reporting

In the age of big data, financial reporting is no longer a mundane task restricted to end-of-year summaries. Plus, nowadays cryptocurrency and AI come together to revolutionize trading and investment strategies. AI algorithms analyze vast amounts of cryptocurrency trading data to predict market trends, optimize trading strategies, and detect fraudulent activities.

This combination ensures more efficient and secure financial transactions, while also enabling users to make data-driven decisions in the volatile crypto market:

  • Automated Data Collection: AI-powered systems autonomously gather data, ensuring accuracy and completeness without manual intervention.
  • Predictive Analysis: Beyond just reporting the past, AI tools forecast future financial trends based on historical data, giving firms a competitive edge.
  • Real-time Reporting: Instead of periodic financial reports, AI provides real-time insights, helping companies react promptly to financial changes.

Fraud detection

AI helps Fintech companies analyze vast amounts of transaction data in real-time, enabling them to detect patterns and anomalies that might indicate fraudulent activity. This predictive analysis not only spots potential threats but also helps in implementing preventative measures. With AI financial companies get:

  • Real-time Monitoring: AI systems continually scan every transaction, flagging unusual patterns or activities as potential fraud.
  • Predictive Analysis: By analyzing past fraudulent activities, AI predicts new fraud methods before they become widespread, staying one step ahead of fraudsters.
  • Multi-factor Authentication: Incorporating AI ensures more robust security checks, combining biometrics, behavioral patterns, and traditional passwords.

Automated financial advisory

The emergence of robo-advisors has redefined the landscape of financial advisory services. With the integration of artificial intelligence:

  • Customized Investment Strategies: Based on an individual's financial goals, risk appetite, and timelines, AI algorithms craft personalized investment portfolios.
  • Real-time Portfolio Management: Robo-advisors constantly monitor market conditions and automatically adjust portfolios to maximize returns and mitigate risks.
  • Financial Education: Beyond traditional advisory, AI-driven platforms often offer resources, tutorials, and insights to help users understand investment intricacies.
The use of AI in Fintech. Source: Fively

Data analysis

FinTech companies are inundated with vast amounts of data. AI's integration into service operations within the FinTech sector not only streamlines processes but also ensures efficient resource utilization, and supports data-driven decision-making:

  • Deep Learning: Advanced neural networks dive deep into financial data, extracting patterns and insights that would be inscrutable to human analysts.
  • Anomaly Detection: AI swiftly detects outliers or unusual patterns, providing early warnings for potential issues like fraud or system inefficiencies.
  • Behavioral Analysis: AI tools understand user behavior, helping companies tailor products or services to individual consumer preferences.

Algorithmic trading

The stock market is unpredictable, but AI-driven algorithms are making sense of the chaos. By analyzing market conditions, news, and other variables in real-time, these algorithms help in making informed trading decisions, maximizing profits, and minimizing risks:

  • High-frequency Trading: AI algorithms execute a large number of orders at lightning-fast speeds, capitalizing on micro-trends.
  • Sentiment Analysis: By analyzing news articles, financial reports, and social media, AI predicts stock movements based on public sentiment.
  • Risk Management: AI-driven models continually refine trading strategies, adjusting to market dynamics and minimizing potential losses.

Digital banking

Banking has transitioned from brick-and-mortar establishments to digital platforms, and artificial intelligence is at the heart of this transformation:

  • Personalized Banking: AI crafts a personalized banking experience by analyzing user behavior and preferences.
  • Voice Assistants: AI-powered voice interfaces provide users instant access to their financial data, enabling hands-free banking.
  • Smart Notifications: AI systems send timely alerts about financial opportunities, security concerns, or unusual account activities.

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Robotic Process Automation (RPA)

The intersection of AI and FinTech is a nexus of innovation: according to Statista, the Robo-Advisors market is projected to reach almost $2.8tn in 2023, and this will happen mainly due to the AI revolution:

  • Automated Back-end Processes: Tasks like data extraction, transaction processing, and regulatory compliance are automated, ensuring both speed and accuracy.
  • Customer Onboarding: RPA streamlines the customer onboarding process, making it swift and hassle-free.
  • Error Reduction: By automating repetitive tasks, RPA minimizes human errors, ensuring a consistent and efficient operation.

Credit scoring

Traditional credit scoring methods often fail to consider the entirety of an individual's financial behavior. AI delves deeper, analyzing diverse datasets to give a more comprehensive and accurate credit score, ensuring fairer lending:

  • Alternative Data Analysis: Beyond traditional financial metrics, AI systems consider alternative data like social media activity, online behavior, and more to assess creditworthiness.
  • Dynamic Credit Updates: Instead of periodic credit updates, AI can continually adjust credit scores based on real-time financial behaviors.
  • Risk Prediction: AI models predict the likelihood of future defaults, helping lenders make informed decisions.

Benefits of Using AI in Fintech

Let’s now look at the top benefits of the use of artificial intelligence tools and applications in the Fintech industry.

Digital security

The digital realm is a double-edged sword; while it offers convenience, it also attracts malicious entities. Plus, blockchain and AI are synergistically used to enhance security and optimize decision-making. Blockchain provides a transparent and immutable ledger for transactions, ensuring data integrity, while AI analyzes this data for patterns, fraud detection, and predictive analytics.

For example, Lucinity, a creator of AI-powered anti-money laundering (AML) tools, has integrated real-time AI-based fraud prevention features to improve transaction monitoring and immediate fraud detection and prevention. Thus, AI elevates the digital security protocols in FinTech through:

  • Real-time Fraud Detection: AI systems are equipped to scan millions of transactions per minute, flagging any suspicious activity instantaneously, and ensuring prompt counteractions.
  • Adaptive Threat Intelligence: Rather than just relying on existing threat databases, AI models continuously learn from new security incidents, adapting and improving the defense mechanisms.
  • Biometric Verification: AI-powered biometric systems, such as facial recognition and fingerprint analysis, offer a level of security hard to replicate or breach.


FinTech firms are reaping significant cost benefits with AI integration. Nvidia mentions that the use of AI has helped as much as 36% of executives in the financial services sector to cut costs by at least 10%. That’s how it is possible:

  • Automation: Routine tasks, previously done manually, are now automated, leading to quicker turnarounds and reduced overhead costs.
  • Optimized Operations: AI helps streamline operations, highlight areas of inefficiency, and offer solutions, minimizing wastage of resources.
  • Reduced Error Rates: Automated systems significantly cut down human errors in data processing or transaction handling, saving potential rectification costs.

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Enhanced customer experience

Chatbots, voice recognition, and personalized banking driven by AI are no longer visions of the future. They're here, revolutionizing customer interactions, providing instant solutions, and creating a seamless banking experience:

  • Chatbots and Virtual Assistants: AI-driven chatbots are available 24/7, addressing customer queries, processing commands, and offering financial advice.
  • Behavioral Insights: By analyzing user interactions, AI tailors the platform's UI/UX, ensuring that users easily find what they're looking for.
  • Personalized Offers: AI systems track user behavior and preferences, allowing platforms to present tailored financial products or offers.
  • 24/7 Customer Service: AI-driven chatbots and virtual assistants ensure that customers have round-the-clock support for their queries or concerns.
  • Faster Response Times: Whether it's loan approvals or dispute resolutions, AI systems can process data at lightning speeds, ensuring customers don't have to wait.

Analytics and predictions

Making sense of the vast amounts of data is vital in the FinTech sector. AI excels in this department, and this is largely attributed to AI's unparalleled ability to process, analyze, and draw actionable insights from data in real-time. This is how detailed analytics is done with AI tools:

  • Insightful Dashboards: AI processes complex datasets and presents them in comprehensible visual formats, aiding decision-making.
  • Predictive Analysis: AI models can forecast market trends, customer behaviors, and potential risks, allowing businesses to be proactive rather than reactive.
  • Risk Management: From credit risk to investment strategies, AI's predictive capabilities help in assessing and mitigating potential pitfalls.
  • Real-time Monitoring: AI systems 24/7 scan every transaction, flagging unusual patterns or activities as potential fraud, and minimizing potential losses.

Examples of Using AI in Fintech

Now, let’s look at some real-world examples of the use of AI by the modern Fintech companies.

B2B Insurance Claims Automation: Zentist

Zentist is a pioneering startup specializing in the automation of insurance claims, harnessing the power of advanced machine learning. When they approached us, their objective was clear: devise a premier solution for life insurance claims automation tailored for B2B insurance agencies and dental clinics.

In response, our team crafted an innovative insurance claim solution that autonomously validates a staggering 80% of all claims, eliminating the need for manual intervention. What sets our creation apart is its unique blend of intricate machine-learning techniques and AI-driven processes. As a result, it stands as the sole dental billing insurance platform adept at optimizing the insurance revenue cycle management seamlessly.

Insurance Claims Automation For B2B Insurance Companies | Fively
We have developed an insurance claims automation solution, which robotically validates 80% of all insurance claims with no human involvement.

Financial Asset Management Systems Development: a Cryptocurrency Platform

In the study below, our client, a forward-thinking financial firm, aimed to elevate the role of cryptocurrencies in global financial asset systems. They envisioned a dynamic web platform for decentralized cryptocurrency wallet management.

Our UI team crafted a sleek, user-friendly design, making cryptocurrency monitoring effortless, and ensured seamless integration with various crypto management tools and external marketplaces. We provided diverse wallet options tailored to user needs, guaranteeing optimal performance. As a result, platform users benefit from a fully decentralized experience driven by cryptocurrency use.

Financial Asset Management Systems Development
Fively engineers participated in creating an all-in-one crypto management web platform that innovated the financial asset management systems market.

Revolutionizing Personal Financial Management Apps: ComFi

Our client, an LA-based Fintech startup, aimed to transform individual financial interactions with an all-encompassing currency management platform.

In collaboration with ComFi’s team, we developed a real-time financial hub suitable for both personal and small business finance. The platform's intuitive UI consolidates data from credit cards, checking accounts, and more, streamlining financial tracking. With an advanced rules engine, transactions are auto-categorized, giving users an immediate visual summary of expenses across any timeframe.

Revolutionizing Personal Financial Management Apps With ComFi
We created a groundbreaking personal financial management app that is poised to redefine how individuals and small businesses manage their finances online.

Digitalization in the Insurance Domain: Insly

Founded in London, Insly has made a mark in the SaaS realm since 2014, offering transformative no-code insurance administration solutions. When we started our collaboration, they decided to design an insurance process automation tool that's not only robust and smart but also user-friendly.

In collaboration with Insly, our experts crafted a dynamic platform, which is now revolutionizing the insurance sector across 60 countries, serving over 1,000 daily users. We've integrated features like swift on-site policy adjustments, intelligent document handling, and nuanced calculations for diverse policy types. This amalgamation of functionalities empowers both brokers and agencies, providing unparalleled versatility in managing insurance policies.

Insurance Policy Administration Solution | Fively
Fively engineers created a robust platform that enhanced digitalization in the insurance domain for more than 60 countries and 1000 daily users.

B2B Blockchain Platform Engineering: BloXmove

BloXmove stands at the forefront of the blockchain realm, dedicated to crafting solutions for mobility service providers. This avant-garde startup is deeply committed to mainstreaming blockchain within the mobility sector.

Our involvement spanned both the frontend and backend development of their platform, infusing it with rich, blockchain-driven B2B functionalities. As the project progresses, our adept team, inclusive of Python experts, continually amplifies the platform's unique feature set. As of now, the platform proudly collaborates with 5 mobility firms and 4 energy providers and enjoys the backing of numerous prominent investors. Looking ahead, BloXmove aims to pivot towards blockchain-centric mobile app development.

B2B Blockchain Platform Development | Fively
The team of business analysts and engineers from Fively participated in the creation of a B2B blockchain powered platform for mobility providers.

Financial Management Accounting System Development

Based in Poland, our client was a financial services firm with a niche in workflow automation, serving clientele from both the US and EU. They approached us with a vision: to build a comprehensive financial management accounting system from the ground up, capable of extensive analytics, data management, visualization, and substantial workflow automation for management.

We created a bespoke financial management accounting system that not only streamlined the workflow for business leaders by an impressive 70% but also empowered CEOs with the tools to make informed, data-centric decisions.

Through our system, financial tasks like profit and loss statements, cash flow analyses, balance sheets, and key performance indicators became swift, automated processes, radically simplifying and accelerating the company management's daily financial operations.

Financial Management Accounting System Development: A Case Study | Fively
A developed from a scratch financial management accounting system that automated the business owners’ workflow by 70% and helped CEOs make data-driven strategic decisions.

HR Compensation Software Development

Our team crafted a state-of-the-art HR compensation platform designed to revolutionize HR operations. With a vision of a fully digital, user-friendly HRM system, our software emphasizes automated workflows, efficient data collection, and dynamic reporting.

This tailor-made system allows users to select the most fitting business plans and dynamically scale functionalities based on immediate needs. Automation is at the heart of our software: from data collection to market pricing and result structuring, it ensures HR professionals spend a third of their usual time on surveys.

To date, our platform has facilitated 85 surveys for companies ranging from 10 to 35,000 employees. Furthermore, our expanding clientele includes esteemed names from the Fortune 100 and 500 lists.

HR compensation software Development Solutions | Fively
Our engineers developed modern HR compensation software that automates HR surveys, speeds up calculations, and provides real-time data reports and visualizations.

Insurance Workflow Automation Solution

Berlin-based Inzmo aspired to revolutionize the insurance industry by digitizing claims processing workflows. They sought a seamless transformation of their UX vision into a comprehensive insurance automation tool, epitomizing digital advancements in the insurance sector.

Our team adeptly actualized Inzmo's vision, refining performance and eliminating user-side glitches to guarantee optimal user satisfaction. We enhanced the solution by calibrating algorithms for diverse insurance policies, diversifying contract renewal methods, and incorporating varied payment options. Together, these improvements empower customers with greater autonomy in selecting their insurance plans.

Insurance Workflow Automation Solution Development | Fively
Fively developed an insurance workflow automation solution that combines all steps from purchasing a policy to filing a claim and makes it a 5-minute procedure.

Drawing Conclusions

Thus, we can see that the integration of AI in Fintech is not merely a trend but a transformative shift. By addressing challenges head-on and optimizing every facet of the financial landscape, AI ensures that FinTech platforms are secure, efficient, and user-centric. As technology continues to evolve, the future of AI in Fintech promises even more groundbreaking innovations.

If you want to equip your financial solution with the power of AI or need professional Fintech development services, don’t hesitate to contact us - our on-demand software developers will provide you with a free business-tailored consultation and choose the best tech stack and tools to implement your game-changing solution!

FinTech Software Development Services & Solutions | Fively
Even traditional industries require a modern approach.

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Frequently Asked Questions

How AI is used in FinTech?

AI in FinTech is used for risk assessment, it powers chatbots for instant customer support, monitors transactions to detect fraud, aids in predictive investment, and offers personalized banking experiences based on user data.

What are the AI trends in FinTech?

Key AI trends in FinTech include advanced conversational AI, behavioral biometrics for security, the emergence of Explainable AI (XAI), AI-driven robo-advisors for investment guidance, and real-time data analytics for instant market insights.

How AI helps Fintechs grow?

AI boosts FinTech growth by enhancing operational efficiency, providing superior customer experiences, facilitating data-driven decisions, minimizing fraud and financial risks, and enabling the introduction of innovative financial services.

Alesia Prytulenets's Picture

I'm a content specialist at Fively keen on writing fresh articles that can help out business and tech specialists. I love to conduct research, hold interviews, and spotlight sophisticated tech issues.

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