Cap

What signals tell that the e-commerce store redesign is imminent?

Palina Trokhautsava's Picture
Palina Trokhautsava

Sometimes cool design you've been using for years recently stops working. Why that occurs and how to resolve this issue? Let's check it out.

Change is the second name of business, especially the online one. User experience evolves as well as technical solutions. Every year marketers roll out lists of the latest trends in e-commerce. Therefore, business has to keep up with it.

Store redesign is an issue of current concern. If you’ve been running an online shopping website for a while, you might have thought of it. However, they say to leave well enough alone. How can you tell that it’s time to make changes? The professionals at Fively have faced a lot of such cases. That’s why we’ve decided to share the signals telling obsolete webstore design is undermining your business.

Mobile Customers Avoid Your Website

Mobile shopping is forecasted to take 70.4 percent of total e-commerce sales worldwide in 2020. If the percentage of traffic from mobile devices is minor for your website, it’s time to reflect on the reasons.

Mobile shoppers don’t like waiting to browse a website. If it turns out to be poorly displayed on small screens or to have unavailable options for smartphones, the website will be ignored. You will lose the giant market of mobile commerce. E-commerce store design allows you to make the mobile customer journey as flawless as it is in the web segment or even better.

You See High Bounce Rates in Google Analytics

The bounce rate indicates how many users left your website after they visited one page of it. If the parameter is high, your customers aren’t satisfied with the things they see when landing. It may happen due to a complicated page structure, poor navigation, annoying pop-ups, or negligent displaying of information.

If you have any suspicions, reconsider your content and its visual presentation, check the internal links and navigation. You may focus your efforts either on certain pages deserving more attention or get a total redesign.

The Number of Conversions Makes You Upset

You do have some traffic but not sales? A couple of reasons may explain this situation. Check your main and product pages. First, their structures may be confusing or annoying. You should have a clear description, high-quality pictures, and page blocks placed in a logical manner. Also, check where you place calls to actions and how you name them.

Second, your website may look untrustworthy. Nowadays scammers use websites for obtaining personal information and credit card details. In order to look reputable, provide clear logos, certificates, client reviews, and ratings in addition to detailed contact information.

You Have a New Vision of Your Business and Target Audience

This is a non-quantifiable factor but sometimes it outweighs the previous ones. Someday you might think that it’s time to sell homeware to individuals instead of construction materials to bulk customers. Probably you’ve looked through the competitors and decided to alter something.

Anyway, you’re a business owner and know it all from inside. If you have certain web redesign ideas, carry out split testing, and find out which features work better.

It’s High Time to Replace a Template With a Custom Solution

A lot of entrepreneurs launch e-commerce businesses with a lack of financial resources. It’s a usual practice to use ready-made solutions, i.e. templates, in such cases. It works but imposes certain restrictions on your website.

The next phase takes place when a website brings sales and you’re ready to level up. A custom web design will make your platform more brand- and customer-focused. Add new features, change the logics, and become more flexible.

Bottom-line

If you understood that some of the above signals reflect your current state of affairs, it would be reasonable to take action. Great store design isn’t about bells and whistles, it’s capable of making your communication with customers seamless and increasing a company’s market share.

In case you want to discuss your reasons for redesign with experts, feel free to check our free Figma components with design concepts. Also, feel free to contact us. We’ll analyze your e-commerce website and offer possible points of improvement and growth.

Software Solutions for Custom eCommerce Development | Fively
Get a custom solution to boost your retail business.

Need Help With A Project?

Drop us a line, let’s arrange a discussion

Palina Trokhautsava's Picture

Hello! I'm Palina, a content specialist at Fively. In my well-penned articles, you can find many exciting things about modern web development and IT business.

Read more

Success Stories

Our engineers had formed a solid tech foundation for dozens of startups that reached smashing success. Check out some of the most remarkable projects!

Social Networking App Development: KnowApp

Social Networking App Development: KnowApp

We implemented a social networking app development project to create a video-based event and content calendar enabling 100% direct celebrities-fans interaction.

Identity-Access Management Automation: Uniqkey

Identity-Access Management Automation: Uniqkey

We have created an identity and access management automation system that is recommended for use even by the association of Danish Auditors.

B2B Insurance Claims Automation: Zentist

B2B Insurance Claims Automation: Zentist

We have developed an insurance claims automation solution, which robotically validates 80% of all insurance claims with no human involvement.

A Chrome Extension for Invoice Workflow Processing: Garmentier

A Chrome Extension for Invoice Workflow Processing: Garmentier

Fively created a chrome extension for invoice workflow processing that provided customers with a personalized experience and allowed to increase sales up to 77%.

Medical Resource Management Application: AviMedical

Medical Resource Management Application: AviMedical

Fively has developed a cutting-edge custom medical resource management app for a chain of modern practices caring about numerous patients across Germany.

CRM Customization and Configuration: Volt

CRM Customization and Configuration: Volt

We have provided our CRM customization services to the company, that electrifies dozens of widely-known music festivals all across Europe.

Patient Management Platform: SNAP

Patient Management Platform: SNAP

Our engineers have developed a patient management platform that makes well-considered decisions based on artificial intelligence algorithms.

Insurance Workflow Automation Solution

Insurance Workflow Automation Solution

Fively developed an insurance workflow automation solution that combines all steps from purchasing a policy to filing a claim and makes it a 5-minute procedure.

Web Platform Customization: WebinarNinja

Web Platform Customization: WebinarNinja

Fively has provided web platform customization for #1 rated webinar platform by HubSpot, which makes it real to start your very first webinar in less than 10 seconds.

Privacy Policy

Thank You

Thank You!

Excited to hear from you! We normally respond within 1 business day.

Oops

Ooops!

Sorry, there was a problem. Please try again.

Signed

Thank You!

Now you are the first to know valuable industry insights and software development trends.

Your Privacy

We use cookies to improve your experience on our site. To find out more, read our Cookie Policy and Privacy Policy.

Privacy Settings

We would like your permission to use your data for the following purposes:

Necessary

These cookies are required for good functionality of our website and can’t be switched off in our system.

Performance

We use these cookies to provide statistical information about our website - they are used for performance measurement and improvement.

Functional

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Advertising

These cookies are set through our site by our advertising partners.

© 2023. All rights reserved