Crucial Benefits of Mobile Apps for Your Small Business

Palina Trokhautsava

Jun 02, 2020 • 4 min

Hello! I'm Palina, a content specialist at Fively. In my well-penned articles, you can find many exciting things about modern web development and IT business.

Mobile app is an unknown booster for your small or midsized business. Hire an offshore team to build a mobile app and see how your business benefits.

Approximately 20% of SMEs fail during the first two years of being started. This can be explained by several reasons such as poor market investigating, a vague business plan, or a shortage of capital. However, a bad online presence is named as one of the common and surprising factors.  

It’s surprising because your clients have been online for a while now. What is more, nearly 60% of global website traffic is being generated by mobile devices. That means one thing: your company needs an app.

I’ve Already Been Using a Mobile Website and Don’t Want an App

In case the website is adapted for smartphones, you’ll be glad to know that it works fine in combination with a small business phone app. A user can attend a website once, probably buy something and leave it forever. However, he or she can easily get an app installed on the smartphone and tap the icon anytime. Apps inhabit smartphones.

A website is perfect for attracting new clients since it’s easy to discover in response to search queries. By comparison, an app will make attracted users loyal and interested. When used together, the two means create the effect of synergy and make your mobile presence complete.

Mobile applications offer a great number of useful features including:

• notifications;
• payment;
• social media integration;
• offline working mode;
• geolocation;
• feedback system

Still unsure about the importance of that software product? Let’s consider the key benefits of mobile apps for small business then.

Sell Faster

A survey conducted by Clutch showed that the largest share of the respondents (26%) named payment the main feature on their applications. Furthermore, the method is expected to replace credit and debit cards. In-app payments allow users to make purchases in the blink of an eye. As a result, you get the money effortlessly and quickly.

Provide Additional Income

Apart from obvious product sales, mobile apps for small business hide additional opportunities to generate revenue. First of all, you can use an app for ad placement. Moreover, you can offer paid premium accounts free of ads but with extra services or features such as automatic subscription renewal. You can also find a sponsor who will pay you for promotional push notifications or a sponsored app section.

Make Clients Invest in Your Enterprise

As you’ve already noticed, an app is perfect for customer retention as it reaches out to users again and again. Use this advantage to make them spend more on your goods and services. In particular, you can send notifications on new products or sales, keep track of rewards points, and offer other functionalities. Work out a long-term loyalty program and get a sustainable financial flow from regular customers.

Save on Marketing Research

If you have a new product and would like to test the demand for it you may use an application. Send a special offer or limited promotional coupons via it to your clients. Firstly, you’ll get immediate feedback and will be able to improve the final product. Secondly, such promotions scale up brand publicity. Thirdly, it encourages sales. Anyway, you’ll have the reaction of your actual users but not theoretic thoughts.

Stop Wasting Ad Budget

Small business mobile apps let the owners apply geo-targeting so that users in specific locations receive personalized offers. You can promote Chinese language courses in French for France, Canada, or Madagascar. If you have an offline business, notify only the users nearby about sales and other activities at your brick and mortar location. It all allows you to spend the ad budget on a warm audience that is likely to turn into clients.

All things considered, you will establish long-term relationships with the clients and enable more purchases by using a mobile application like the ones we develop at Fively. None of the entrepreneurs we know regrets having built an app and you will hardly become the first one.

Check your industry colleagues, many of them have already started marketing campaigns to engage smartphone users. All you need to do is to make up a concept and share it with an experienced team of app developers. This is the occasion you can’t miss while limiting your promotion to Facebook ads or branded swag. Ready to wow the smartphone users? Use the app power.

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