Web Development Trends to Watch in 2023

Palina Trokhautsava

Jan 14, 2023 • 4 min

Prepare your online business for the new year. Take a look at the most relevant trends of web development in 2023.

2022 is progressively coming to its end. It might be frightening to look to the future after everything we've been through this year. However, let’s focus on the positive things and discover the latest web development trends for 2023.

This is not the blog post where we’re going to say again about the Internet of Things, chatbots, and Artificial Intelligence, though there are some long-term trends in the field that are worth mentioning.

We aim to concentrate on far-reaching trends for web development, the cutting-edge technologies, that you could start implementing today to be at the forefront tomorrow.

Voice UI

Recent years have shown the rise of virtual assistants like Siri, Alexa, or Alice. This is forming a habit of using voice for search and navigation. It allows users to save time on entering commands and executing tasks.

These benefits, coupled with the common unwillingness to type and scroll, make voice user interface one of the booming trends in web development in 2023. Because of it, more and more website owners are going for voice search optimization so that it will be their site that appears first among search results.

However, Voice UI may be challenging since it’s impossible to apply the same design guidelines to it as to graphical UIs. The voice user interface doesn’t have any affordances for a user to indicate interaction options. That’s why the resources following this trend should inform users about possible options and functionality.

Web Development in Assembly

High speed, small footprint, and cross-platform scripting are the three pillars of web development in 2023.

At the same time, JavaScript, which is commonly used for web apps, doesn’t have multiprocessor capabilities and makes the performance of heavy calculations too slow. That’s where we need new technology. We need WebAssembly to express more things while staying as flexible as JavaScript can be.

It’s an assembly-like language that runs alongside JavaScript, but doesn’t aim at replacing it. The technology of web development in Assembly helps to compile any programming language code into bytecode, so to speak, into low-level blocks for any needed construction.

Applying WebAssembly, you get fast code execution and parallel data processing pipelines.

Mobile First Approach

The smartphone usage frequency has surpassed the usage of desktop devices. The mobile-first approach, consequently, goes without saying for any progressive web development company. The approach isn’t limited to mobile responsiveness but implies creating websites or apps while keeping in mind UX on mobile devices and then taking care of a desktop.

In order to bring clients unique native-like user experience and user interface, increasing the conversion rates, the need for custom software development continues to grow. Together with it, the following new web application development trends appeared - progressive web apps and accelerated mobile pages.

A progressive web app (PWA) makes it possible for users to browse websites in mobile browsers without sacrificing quality. An accelerated mobile page (AMP), in its turn, implies a web component framework that can be used to create user-first websites.

The brand Butcher of Blue increased its conversion rates by %169 and page load time by %89, turning a usual online store into a PWA. By the way, claimed to be a lucrative online business, the popularity of marketplace development is also rising.

These latest trends in web application development are closely connected with another shift in web development, and this is the emergence of …

Single-Page Websites

The new trend for web development is single-page websites that need only one HTML page. It can have a menu bar transporting you to predefined page’s sections instead of different HTML pages. Such websites consume less space and get users rid of wading through numerous pages and cluttered websites.

The concept of a single-page website is not new, strictly speaking. However, it corresponds to the general appetite for minimalism and provides effortless UX. The format is perfect for startups and freelancers. Since the number of individuals working on their own is growing, we’ll see a higher demand for single-page websites in the coming year.

Cloud Computing

This technology makes it possible to use virtual cloud-based servers to run programs. Building cloud applications means that the biggest part of infrastructure will be provided by cloud service companies, making an app easily scalable and less dependent on physical hardware.

Three-Dimensional (3D) Visuals

It was expensive throughout the years to hire a web developer for integrating 3D visualizations. Fortunately, times have changed and 3D elements can be added to a website at an affordable price. It’s worth doing because three-dimensional visuals fascinate users and make them stay longer, basically that’s why it became the new trend in web development.

In 2023 and over the next few years, we’ll see more realistic 3D elements on the screens. The trend refers not only to the gaming websites but to the business ones. Online commerce projects should particularly pay attention to it.

Bottomline

Now let’s sum it up. The year 2023 is going to be the time of fast, clear, multi-platform, and multi-device websites. It will be an opportunity for self-expression and providing the desired user experience.

But hold on, we forgot about one more trend - working with the best web development companies in 2023 where ‘best’ isn’t necessarily a synonym to ‘the most expensive’. We can help you to build an app, a web portal, or a website that will have nothing but the features necessary for your business to thrive.  

So if you want to know how to implement any of the latest web development trends described above, or other software development trends, let us know. Together we’ll make your website or app updated and ready for the upcoming challenges.