Cap

Top 5 Insurance Industry Trends in 2023

Usevalad Ulyanovich's Picture
Usevalad Ulyanovich

Find out how the insurance industry has changed since the COVID-19 pandemic. Check out our overview of the insurance industry in 2023.

Last two years were quite challenging for the insurance domain: coronavirus, heavy workload, lack of the skilled talent, constantly changing working conditions and global trend for remote. What is happening here now and what to expect next? It's time for an insurance industry outlook! Read our overview of the top insurance industry trends gaining strength right now.

Customer-centric Approach and New Corporate Culture

Speaking of trends in insurance, the first place among the industry changes takes a completely different customer policy. According to FCA, during the coronavirus, people felt frustrated and disappointed with the extremely low level of support provided by their insurance agencies. Traditional protection policies failed to prove their value, having turned into a loss of clients.

Now people want to pay for real help accessible at any healthcare centre, that’s why preventative and service-based policies are in demand. That’s why insurers are trying to become customer-centric in a short time. They seek fresh blood who can think outside the box to close the gap between the market needs and agencies’ actual capabilities. Such steps lead to a brand-new face of the domain and require not only a completely different business strategy, but also new technologies and management systems adoption, as well as reduction of bureaucracy and paperwork.

Insurance Claims Automation For B2B Insurance Companies | Fively
We have developed an insurance claims automation solution, which robotically validates 80% of all insurance claims with no human involvement.

These steps cause great exhaustion to companies' budgets and employees, so we do not expect significant insurance industry growth in 2023. At the same time, 45% of insurance companies globally want to implement new software next year, which will result in much greater demand for hi-tech and new talents in the sector compared to pre-pandemic periods.

Digital Transformation and Legacy Modernization

A vast percentage of insurance companies still run outdated software or have poor clients’ data protection, which poses significant obstacles to the adoption of new approaches. In order to keep pace with the market needs, agencies try to accelerate digital transformation of their working routine: they shift to cloud and embed AI to automate the processes, use business intelligence to make predictions, protect customer’s data with the help of cybersecurity solutions, optimize their platforms for smartphones and even make them gadgets-friendly via IoT.

This is an unprecedented burst of technology use, which will reshape the whole industry. At the same time, the life insurance industry tries to cut costs in the short term, thoroughly evaluating the need for each technological upgrade. Moreover, they analyse the cost-effectiveness of ERPs and CRMs used daily, finding the balance in gradual modernisation expenditure and cutting costs on outdated management systems.

Need a Project Estimation?

Let's calculate the price of your project with Fively.

Workflow Automation and AI Adoption

Processing each client's profile manually takes a lot of time, so agencies try to automate the workflow and improve customers' experience with the help of ML and AI. Now these technologies are widely embedded for filling up and updating client's profiles, information check, claims assessment and settlement. When some information is missing, AI passes the case to the agent and does it several times faster than people.

Insurance Workflow Automation Solution Development | Fively
Fively developed an insurance workflow automation solution that combines all steps from purchasing a policy to filing a claim and makes it a 5-minute procedure.

According to statistics, workflow automation reduces the amount of paperwork by as much as 80% and speeds up claims processing by 50%. What is interesting, insurers regard the customer satisfaction rate as the most important KPI of successful workflow automation.

Use of Data Analytics

During the first wave of the pandemic, insurers were quite unprepared for the ambiguous and almost unpredictable situation on the market, which resulted in great money and clients losses and brought new insurance market trends. So now more and more insurers are willing to set up some data analytics tools to be able to predict the upcoming changes and quickly adjust their strategy to the new requirements.

These algorithms can foresee credit reports, shopping habits or even social media preferences of the clients, and this is just some of their capabilities. Researchers say that the use of BI and Data Analytics tools helps to choose the best pricing policy and detect fraud up to 60% more effectively than before, cutting costs of the insurers by 70%.

Shifting to Cloud and Mobile

It's hard for insurers to become customer-oriented and modernise the workflow when all the data is stored in one database with low operability and outdated technological base. Its functionality requires more costs and skilled technicians, as with the course of time, more and more errors are happening inside. The situation is different with cloud adoption and shifting to SaaS: it allows not only to operate the data real-time and from any device, but also to have direct communication with colleagues and even customers.

With cloud technology in the insurance industry, it’s much easier to share the results of data analytics reports or upgrade the customers’ policies in bulk to overcome insurance industry challenges. For the customers' convenience, insurers even optimize their platforms for smartphones, so people can have 24/7 support and see all the changes real-time. That’s the next level of customer experience standards in the industry.

Insurance Market Outlook 2023: Conclusion

Drawing up a line to our insurance industry analysis, it’s obvious that the insurance domain will never be as it was two years ago. The core changes are taking place right now: legacy modernization, intensive technology adoption and new corporate culture, as a result of which customers will become the main value of the industry. If you want to keep pace with these changes and get the highest KPIs of customers’ satisfaction, feel free to contact us and make sure to follow the essential trends in life insurance.

Need Help With A Project?

Drop us a line, let’s arrange a discussion

Usevalad Ulyanovich's Picture

I'm a marketing manager at Fively. I write about modern tech and trends in the IT industry. In my articles, readers find insightful info about web dev, business, design, and other related things.

Read more

Success Stories

Our engineers had formed a solid tech foundation for dozens of startups that reached smashing success. Check out some of the most remarkable projects!

Social Networking App Development: KnowApp

Social Networking App Development: KnowApp

We implemented a social networking app development project to create a video-based event and content calendar enabling 100% direct celebrities-fans interaction.

Identity-Access Management Automation: Uniqkey

Identity-Access Management Automation: Uniqkey

We have created an identity and access management automation system that is recommended for use even by the association of Danish Auditors.

B2B Insurance Claims Automation: Zentist

B2B Insurance Claims Automation: Zentist

We have developed an insurance claims automation solution, which robotically validates 80% of all insurance claims with no human involvement.

A Chrome Extension for Invoice Workflow Processing: Garmentier

A Chrome Extension for Invoice Workflow Processing: Garmentier

Fively created a chrome extension for invoice workflow processing that provided customers with a personalized experience and allowed to increase sales up to 77%.

Medical Resource Management Application: AviMedical

Medical Resource Management Application: AviMedical

Fively has developed a cutting-edge custom medical resource management app for a chain of modern practices caring about numerous patients across Germany.

CRM Customization and Configuration: Volt

CRM Customization and Configuration: Volt

We have provided our CRM customization services to the company, that electrifies dozens of widely-known music festivals all across Europe.

Patient Management Platform: SNAP

Patient Management Platform: SNAP

Our engineers have developed a patient management platform that makes well-considered decisions based on artificial intelligence algorithms.

Insurance Workflow Automation Solution

Insurance Workflow Automation Solution

Fively developed an insurance workflow automation solution that combines all steps from purchasing a policy to filing a claim and makes it a 5-minute procedure.

Web Platform Customization: WebinarNinja

Web Platform Customization: WebinarNinja

Fively has provided web platform customization for #1 rated webinar platform by HubSpot, which makes it real to start your very first webinar in less than 10 seconds.

Privacy Policy

Thank You

Thank You!

Excited to hear from you! We normally respond within 1 business day.

Oops

Ooops!

Sorry, there was a problem. Please try again.

Signed

Thank You!

Now you are the first to know valuable industry insights and software development trends.

Your Privacy

We use cookies to improve your experience on our site. To find out more, read our Cookie Policy and Privacy Policy.

Privacy Settings

We would like your permission to use your data for the following purposes:

Necessary

These cookies are required for good functionality of our website and can’t be switched off in our system.

Performance

We use these cookies to provide statistical information about our website - they are used for performance measurement and improvement.

Functional

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Advertising

These cookies are set through our site by our advertising partners.

© 2023. All rights reserved